Marketing Associate (AI-Native)

Who we are:

devx Labs is an AI-native consulting firm that fundamentally reimagines business operations around AI capabilities. We don’t just implement AI tools - we transform how enterprises operate through first-principles thinking and outcome-driven execution.

About the role:

We're looking for someone early in their career who's genuinely AI-native - not "used ChatGPT a few times," but someone who thinks and works with AI as a default tool. Paired with that, we need real marketing fundamentals: the basics of channels, funnels, copy, and what makes a campaign actually work.

You'll ramp up by understanding our brand, audience, and how we work - then take real ownership. This isn't a role where you wait for instructions forever; once you're up to speed, you own things end to end.

• Get up to speed fast, then own projects start to finish - not just execute someone else's brief indefinitely.
• Bring ideas to us, not just wait for them. We want you to come to the table with fresh marketing perspectives and campaign ideas - proactively, not only when asked.
• Run multiple projects in parallel without losing quality on any of them.
• Do the groundwork for events - logistics, vendor coordination, planning, on-ground execution.
• Apply a real sense of design - enough to know what looks good, on-brand, and professional versus what looks generic or unfinished.
• Use AI throughout your workflow - for first drafts of copy, creative concepts, campaign plans - with your own judgment shaping the final output.

• Strong marketing fundamentals -you understand channels, basic funnel thinking, and what makes messaging land, even if you're early in your career.
• Genuine AI-native fluency -comfortable using AI tools as a core part of how you work, not an occasional shortcut.
• A design eye - you don't need to be a designer, but you know good from generic.
• Comfortable with ambiguity - able to take a rough goal and figure out a plan, especially once you understand the context.
• Willingness to do the hands - on groundwork for events, not just the strategy.
• A fresh, independent point of view on marketing - you're expected to push back or propose something new, not just follow.

Nice to have

• Any portfolio, project, or coursework that shows real ownership of something end to end.
• Experience (even informal) running or helping run an event.
• Basic familiarity with a design tool (Figma, Canva).

• AI tool credits and freedom to experiment with modern approaches.
• Performance-based appraisal at 6 months + annual appraisal cycle.
• Competitive pay with a structured CTC breakup.
• Work with clients across industries and domains.
• Hybrid model with work-from-home support and flexible working hours.
• No-cap leave policy — take time off responsibly, no fixed limits.
• Health insurance with spouse and kids coverage included.
• Yearly outings, and an open environment for innovation.