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Alliance Lead

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About the Role

Who we are:

devx Labs is an AI-native consulting firm that fundamentally reimagines business operations around AI capabilities. We don’t just implement AI tools - we transform how enterprises operate through first-principles thinking and outcome-driven execution.

About the Role:

You own a portfolio of strategic alliances — hyperscalers, CX platforms, data platforms — and you are accountable for three things: pipeline sourced through those alliances, revenue closed with partner attribution, and progression through the partner program tiers that unlock co-sell, funding, and market access.

You are also an active participant in deal execution. When a partner-sourced opportunity enters the pipeline, you bring subject matter expertise on the partner's ecosystem, programs, and capabilities directly into the deal. You are in the room, not coordinating from the outside.

You use AI to do this job. Prospecting, research, meeting prep, reporting, stakeholder communication — all AI-leveraged. This is not an expectation. It is the baseline.

What You Will Own

Pipeline sourced through alliances

  • Build and maintain relationships across partner field teams — AEs, SAs, partner managers
  • Drive partner-sourced pipeline toward 30% of total company pipeline
  • Register deals within 48 hours of qualification and manage co-sell motions with partner AEs
  • Build a consistent co-sell motion that contributes meaningfully to pipeline, not sporadically

Revenue closed with partner attribution

  • Contribute to deal execution — translating partner capabilities, programs, and technical context into deal momentum
  • Coordinate with Practice and Consulting teams to close partner-sourced and co-sell opportunities
  • Track attribution through to invoicing and realization
  • Bring partner SME perspective into proposal, scoping, and commercial conversations

Partner program progression

  • Map tier requirements, coordinate certifications with Practice leads, and hit agreed milestones each quarter
  • Higher tiers unlock co-sell investment, MDF, priority referrals, and technical resources — treat progression as a revenue lever
  • Submit specialization and competency applications when criteria are met

Funding and program benefits

  • Identify and secure MDF, co-sell credits, POC funding, and certification reimbursements
  • Minimum $50K in annual funding per major partner
  • Distribute benefits internally so Consulting and Practice teams can actually use them

Internal enablement

  • Publish a monthly partner newsletter covering programs, product updates, certification deadlines, and wins
  • Run quarterly alliance performance updates at all-hands
  • Maintain internal knowledge base so the team can self-serve on partner opportunities

Responsibilities

Key Performance Metrics

  • Pipeline sourced through partners as a share of total company pipeline
  • Closed-won revenue with partner attribution
  • Annual funding and credits secured per major partner
  • Eligible deals registered within 48 hours of qualification
  • Partner tier progression targets hit each quarter
  • Co-marketing activities per partner annually

Requirements

Previous consulting/sales/alliance experience

Benefits & Perks

  • AI tool credits and freedom to experiment with modern approaches.
  • Performance-based appraisal at 6 months + annual appraisal cycle.
  • Competitive pay with a structured CTC breakup.
  • Work with clients across industries and domains.
  • Hybrid model with work-from-home support and flexible working hours.
  • No-cap leave policy — take time off responsibly, no fixed limits.
  • Health insurance with spouse and kids coverage included.
  • Yearly outings, and an open environment for innovation.
About devx labs

Reimagining customer experience, from first principles.

devx labs is an AI-native consulting firm that reimagines business operations around AI capabilities to deliver customer experience transformation for forward-thinking brands. We combine the unbiased perspective of young, AI-native talent with the seasoned judgment of experienced practitioners — solving for outcomes, not shipping deliverables for their own sake.

[ 01 ]
Customer Interactions

Reimagining every customer touchpoint across the entire journey.

[ 02 ]
AI-Led Business Operations

Optimizing downstream operations to enhance customer experience delivery.

[ 03 ]
Enterprise Architecture

The foundation that makes AI-native experiences possible.